If you have one website, it probably has multiple pages. Each page has its own URL like mysite.com/our-services and mysite.com/blog/how-to-fix-anything. You can create improvement projects for up to 20 different pages per website each week.

A Starter Plan gets 20 page improvements each week that can turn into projects. That number includes "Pick a Page" and any unranked pages. These are maximum counts that do not roll over if they go unused.
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The Pro Plan gets 70 improvements each week, but otherwise the same details apply.