Occasionally, a project includes branded terms with information about your competitor.
Or it's "Highlighted" with some other people or locations named.
It seems counterintuitive, but my tip is to not skip it.
Instead, edit the terms so that they apply to your business. Remember, the AI tool detected questions that would be helpful to be answered. You want to cover as many of them as you can. I have suggestions down the page for how to do that without promoting your competitor.
Here's an explanation of why these are highlighted, what happens if you uncheck the box, and what you can do to make them work.
Highlighted -- These are names, locations or contact info that might not work on your page.
Branded -- An actual brand or product name like Apple or Macbook
Why are these highlighted?
We want it to be easy to copy the answers and paste them onto your page. However, there are some phrases that you might be more likely to edit. We're trying to help by making those stand out before you add them to your page.
A big competitor could be in Nashville while you are in Seattle. We flag any Nashville-related mentions so you can edit it to include more relevant Seattle information.
The colors usually represent the kind of phrase that they are. Locations, email addresses and people are in purple. Competitor names are yellow, and their products are orange.
A commonly-known person like "Leonardo DaVinci" might be highlighted. That's something we're still working on. We err on the side of caution, but that's also why you can turn the highlighting off.
What happens if I uncheck the box?
If you uncheck the box, that turns off the highlights for that specific question/answer combo only. There currently is not a way to turn it off for the entire project or domain.
What can I do to make these apply to my brand?
There are two good practices that keep your page authentic and helpful:
Replace the names with similar products from your own brand
Try a you vs competitor review
Replace it with your own brand.
Remember the point is to find the gaps and fill them with relevant information. You don't have to offer their Tooth Whitening 3000 solution to still give your reader information about your similar solution. The tool might have detected that they are answering about the branded product, but what matters is the information it's conveying to the reader about the product's benefit.
This might be a simple name replacement, or you might want to reword some things to emphasize your own value position.
Let's say the question you didn't answer was "How is the Tooth Whitening 3000 system easier to use at home than other systems?"
Your copy sound like it was written for them, but it was only inspired by what they wrote. This is original copy. Drop in your product's name and adopt as much of the answer as you can.
So instead of adding details about your competitor like "Tooth Whitening 3000 is an easy-to-use, at-home system that bypasses the need to sit in the dentist's chair." It's now "SparkleSmile is an easy-to-use, at-home system that bypasses the need to sit in the dentist's chair."
Or, consider a review-style answer like Competitor Brand vs Your Brand.
Let's say one question they answered was "How can I use DealHound to get the best deals when shopping for electronics online?" You can build on RivalFlow's suggested copy and turn it into a comparison. Add more information so that you are answering "How is My Brand better than DealHound to get the best deals in electronics online? You'll probably know this off the top of your head, but maybe your web pages didn't have that specific comparison.
💡 Tip:
If that feels like too much extra work, just jot down a few bullet points about your product. Drop those into ChatGPT (or a similar AI model) along with our suggested copy and ask it to combine the two so that it writes a favorable review for your product. Drop that updated copy into your article and check the question off in your RivalFlow Project.