Google rewards content that is thorough, authoritative, and helpful. That's what drives RivalFlow. Our goal is to make your content more thorough and helpful by covering ground with additional, deeper information.

It grows your authority, too. Before, you answered a topic to the extent of your thoughts on it. Consider new angles that your competitor might have taken. Or maybe they answered a couple more questions that you hadn't. That kind of inspiration gives you depth. Now you're seen as having more foresight and topical expertise.

Expertise and authority are part of Google's E-E-A-T quality rating:

This quality rating is a major part of why some pages rank higher than others. If you want to outrank your competitors, you need to measure high on the E-E-A-T scale. Additionally, your pages should answer the search thoroughly.

You can take a giant step in that direction when you add the suggested copy to your page and publish. Those questions that your competitor answered better (or that you didn't answer at all) are good indicators of what can help level up your page.

Whether you use our AI-generated copy or write your own, the magic is in finding what was missing from your page. If you can close those gaps, it's a big boost to make your page serve the reader.