Google famously gives vague answers about SEO and why some pages rank over others. Fortunately, they are clear about where they stand on AI-generated content. As long as it is helpful and serves the searcher, it's all good.
No, you will not be punished, docked, flagged or neutralized for using AI-generated content.
However, you still have to write for humans.
Make your page easy-to-follow. Use language that you'd use for other people, and give examples that they can understand. A page can be loaded with helpful information, but we need to be able to make sense of it.
How We Know This
There has been plenty of chatter around this topic, so we were pleased to see Google address it directly. With this statement, they throw their support behind AI when it comes to delivering information to readers. They even add that automation in general can help create helpful content at scale.
Make it useful, original, and helpful. Diving deeper into topics and supplying answers that you didn't have before are solid ways to do that.
Google's Helpful Content Update
When you add more explanations, better examples, and detailed angles, it's far more likely to cover the ground that your readers wanted to find. That makes your content more helpful, the ultimate target that Google has set for creators.
In late 2023, Google rolled out an update that emphasized reader-service. It challenges the writers to deliver solutions that do more than scratch the surface. Pages should be truthful and reliable: not only offering answers on a topic but also avoiding sensational headlines, misleading teasers, and sloppy stylization.
More Resources
You can read more, directly from Google, about how they welcome content that's written for humans, no matter how it's created.